Business and Content Writing Services

Translucence is a consultancy run by London-based business and content writer Justin Reynolds. I write for the energy, mining, finance and tech sectors but am always open to opportunities to widen my focus.

I’ve been writing website copy, blogs, market announcements, press releases, annual reports, presentations, essays and articles for more than 20 years in the course of work in investor relations, website content writing and design, public affairs, political research and journalism.

I’ve worked for clients in the UK, Spain, Norway, the United States and Israel.

See recent examples of my work.

Long form and editorial

I will use my experience as a feature writer and journalist to write engaging editorial. I’ve worked as an investor relations manager for an energy start-up, and written for digital and print publications including The New European, openDemocracy, CityMetric, The Calvert Journal and Net Magazine.

Website content

I will write your website content, and keep it ticking over with blog posts and other updates, ensuring a consistent voice speaks across all pages. As a former professional web designer I know how to structure content for web pages and search engines.

Press releases & market updates

As a former communications officer at a fast-growing energy startup I know the importance of ensuring press releases and market updates strike the right tone. I will work with you to craft finely judged announcements that engage and convince, but do not oversell.

Reports and presentations

As a long-time digital designer I know how words work with layout, type and image. I’ll write the text for your leaflets, brochures, catalogues, annual reports, presentations, white papers and product information sheets.

Justin is an extraordinarily elegant and insightful writer, as he has proved on our pages over the past two years. He can cover a wide range of subjects encompassing business, economics, politics and culture.

David Gow | Editor, Social Europe | Former Europe Editor, The Guardian

Justin is fantastic. The quality of content provided from limited information given is outstanding. Always energetic and with a 'can do attitude' he gives me the ideas and the words for the results I want!

David Burton | CEO, Total Market Solutions

Justin's advanced digital skills and eloquent content writing have helped develop Block Energy's voice and image over the past few years. He is always a pleasure to work with - punctual and professional.

Paul Haywood | CEO, Block Energy

Justin is an enthusiastic and insightful business writer: his articles and reviews are among the most eye-catching pieces in the SPE London Review. He has written on topics ranging from big data to the energy transition with intelligence and style.

Elizaveta Poliakova | Editor, SPE London Review

If you’re in London I’d be glad to meet to discuss what you need.Or you can contact me on Skype, Zoom, BlueJeans, or whatever app you use.

My essay and feature writing for various publications is available at justinreynoldswriter.com. I worked as a web designer for many years before refocusing on business writing and still offer a WordPress design service for small to medium sized organisations.

You can also find me on TwitterLinkedIn and Medium.

Justin Reynolds