From the blog | Thoughts on content writing, language and literature
As I’ve said elsewhere it’s a myth that shorter copy is always preferable to longer. If your content is valuable, people will read it, whether it is writing that is… The throwaway ‘tl;dr’ acroynm – ‘too long, didn’t read’ – encapsulates common wisdom about the value of longer passages of text. In a networked world overbrimming with information, the narrative… Perhaps it’s an acquired taste, or just an eccentricity, but I rather like long passages of unbroken text. A well designed page, carefully set using a pleasing typeface, is a…
The aesthetics of long copy: making longer pages inviting to read
‘What everybody ought to know about this writing business’: when longer copy works
Fixations, regressive saccades, and parafoveal views: notes on the science of reading